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Build It: The Rebel Playbook for World Class Employee Engagement Hardcover – 23 Feb. 2018

4.6 out of 5 stars 274 ratings

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"Your all-things-necessary guide to employee engagement. Packed with some terrific case studies, Build it will help you transform your workplace."Daniel H. Pink, New York Times bestselling author of DRIVE and WHEN

"Every company in the world is trying to disrupt itself before it is disrupted by newcomers. Everyone knows why but most struggle with how. Here is a book bursting with great examples, concrete actions, real success. It'll give you ideas, debates, great arguments and, most of all, hope." Margaret Heffernan, CEO and bestselling author, Willful Blindness

"Practical, thoughtful, logical advice and examples for building a high-performance culture. This is a terrific playbook by and for fellow rebels all over the world" Patty McCord, Former Chief Talent Officer at Netflix and bestselling author, Powerful

The old way of treating people at work has failed. Only 30% of employees are engaged in their jobs, and in this fast-paced world that's just not enough. The world's best companies understand this, and have been quietly treating people differently for nearly two decades.

Now you can learn their secrets and discover The Engagement Bridge™ model, proven to build bottom line value for companies through sustainable employee engagement.

Companies with the best cultures generate stock market returns of twice the general market and enjoy half the employee turnover of their peers. Their staff innovate more, deliver better customer service and, hands-down, beat the competition. These companies outperform and disrupt their markets. They break the rules of traditional HR, they rebel against the status quo.

Build it has found these rebels and the rulebreakers. From small startups to global powerhouses, this book shows that courage, commitment and a people-centric mindset, rather than money and resources, are what you need to turn an average business into a category leader.

The book follows the clear and proven Engagement Bridge™ model, developed from working with thousands of leading companies worldwide on their own employee engagement journeys. The practical model highlights the areas that leaders need to examine in order to build a highly engaged company culture and provides a framework for success.

Build it is packed with exclusive tips, tools brand case studies from HR rebels including Brewdog, Virgin, LinkedIn, Atlassian, Zappos, Buffer, American Express, VayerMedia and many more. Readers will learn:

  • How employee engagement helps companies perform.
  • The key factors that drive engagement, and how they work together.
  • What the world's most rebellious companies have done to break the rules of traditional HR and improve engagement.
  • How to implement The Engagement BridgeTM model to boost productivity, innovation and better decision making.

Unique in this category, Build it is written from two sharply different perspectives.

Glenn Elliott is a multi-award winning Entrepreneur of the Year, CEO and growth investor. He talks candidly about the mistakes and missteps he has made whilst building Reward Gateway into a $500m category leader in employee engagement technology.

Debra Corey brings 30 years experience in senior level HR roles at global companies such as Gap, Quintiles, Honeywell and Merlin Entertainments. She shares the practical tools and case studies that can kickstart your employee engagement plan, bringing her own pragmatic and engaging style to each situation.

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Review

"... if your role involves working with, managing or leading people, then this book is a must read." (Management Services Journal, June 2018)

From the Inside Flap

A decade in the making, the Engagement Bridge™ is a proven model for building an engaged company culture.

Developed from working with almost 2,000 organizations worldwide big to small, public to private the model is a lens that will help you examine the places in your business where engagement is made, or broken.

"This book will help you and your organization unlock the power and potential of your people. You'll be inspired and challenged to think and act differently, with real-life examples to help you turn this into real results."

GARRY RIDGE, CEO AT WD-40 COMPANY AND CO-AUTHOR OF HELPING PEOPLE WIN AT WORK

Product details

  • Publisher ‏ : ‎ Wiley; 1st edition (23 Feb. 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 1119390052
  • ISBN-13 ‏ : ‎ 978-1119390053
  • Dimensions ‏ : ‎ 16 x 2.29 x 23.11 cm
  • Customer reviews:
    4.6 out of 5 stars 274 ratings

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Customer reviews

4.6 out of 5 stars
274 global ratings

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Customers say

Customers find the book informative and practical, with examples from people and organizations. They describe it as an easy, clear, and concise read that encourages thinking differently. The book provides ways to increase employee engagement, making it fun and exciting.

AI-generated from the text of customer reviews

20 customers mention ‘Information quality’20 positive0 negative

Customers find the book provides useful information and practical advice for business owners. It includes theory as well as practical examples from people and organizations who have been there and done it. Readers appreciate the mix of theory and practical examples, encouraging them to think differently and challenge the norm. The book is described as an easy read with lots of practical help and great examples.

"...It’s a great mix of both theory and practical examples from people and organisations who have been there, done it and got the scars to prove..." Read more

"...It’s extremely easy to read and very engaging. The book is well structured and informative packed with great ways to increase engagement...." Read more

"...It is clearly written by authors with a wealth of experience and understanding and designed for everyday use for those involved IR reward and..." Read more

"...a range of starting point solutions, dos, don'ts and also real-life examples of what others have done - that way you can borrow the ones you like to..." Read more

19 customers mention ‘Readability’19 positive0 negative

Customers find the book easy to read and well-written by experts. They find it concise, clear, and inspiring. The chapters are easy to navigate and the content is evidence-based. Readers mention it's a great read for anyone looking to manage teams better and aspiring founders.

"...So far, I’m about halfway through, and the book does not disappoint...." Read more

"...It’s extremely easy to read and very engaging. The book is well structured and informative packed with great ways to increase engagement...." Read more

"I found the book very informative and practical with easy to navigate chapters...." Read more

"...Written in an easy to follow style, absent of jargon, it with be a well dog-eared book in my collection within no time...." Read more

8 customers mention ‘Employee engagement’8 positive0 negative

Customers find the book informative and packed with great ways to increase employee engagement. They mention it's informative, practical, and inspiring. They enjoy the communications and recognition chapters and find the subject presented in a clear, engaging way.

"...unnecessarily over complicated subject across in a clear, articulate engaging way. Would definitely recommend!" Read more

"...I particularly enjoyed the communications and recognition chapters and will use the book as a useful reference tool for future project...." Read more

"...Build it breaks down the 10 key components that are essential to creating an engaged workforce and explains how to utilise everyday business..." Read more

"...and exciting knowledge and actions to help make improving employee engagement an attainable outcome...." Read more

A great read for everyone in business and in HR
5 out of 5 stars
A great read for everyone in business and in HR
Whilst the book says it is about Employee Engagement, it is much more than that.If you have ever wanted to have one book that opens a gateway to ideas and solution to HR problems then this is the book for you.It looks at ten really important HR aspects (these are the elements of the Bridge - its central theme), delivering a range of starting point solutions, dos, don'ts and also real-life examples of what others have done - that way you can borrow the ones you like to fit in with your own requirements.Written in an easy to follow style, absent of jargon, it with be a well dog-eared book in my collection within no time.I got an early advance copy of the book, so feel pretty happy to have read it before the launch date too.
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Top reviews from United Kingdom

  • Reviewed in the United Kingdom on 4 February 2018
    I started reading Build It because I’m amazed at how many of my friends and disengaged at work and hoped the book would give me some practical tips that I could use to help change that, even if it was just in my little slither of the world.

    So far, I’m about halfway through, and the book does not disappoint. It’s different to many of the other business titles that I’ve read for a couple of reasons:

    1) It’s a great mix of both theory and practical examples from people and organisations who have been there, done it and got the scars to prove it.
    2) It’s written by two people who have built an extremely successful business by taking the advice they’ve shared in the book. This is tried and tested and it works.

    I love the variety of case studies throughout and how there is something for everyone from the ‘quite rebellious’ to ‘off the scale rebel’.

    Each chapter does a great job outlining the key things to strive for if you are to make a change in your organisation around a particular layer of The Engagement Bridge, however, I think my favourite thing in each chapter is the section called ‘Making a start’. Change is scary for many of us and this section of the book helps to break that change down into bitesize chunks. It reminds you that you don’t have to do a complete 360 overnight, you just have to start somewhere.
    14 people found this helpful
    Report
  • Reviewed in the United Kingdom on 25 August 2019
    I have been looking for a good book on culture change for a while and I came across this whilst browsing. When it arrived I had a flick through the pages like I always do but was unable to put it down because it was so good. It’s extremely easy to read and very engaging. The book is well structured and informative packed with great ways to increase engagement. I particularly appreciated the tools available on the website which is great to get started. Moreover I contacted one of the authors (Debra) and she was very approachable and thanked me for my feedback. I really think it’s great when an author lives up to your expectations and is truly passionate about sharing knowledge to improve people’s experience at work. As an HR professional, this impressed me and I am pleased that this book is now available to share with leaders and the HR community. Great job on getting an often unnecessarily over complicated subject across in a clear, articulate engaging way. Would definitely recommend!
    2 people found this helpful
    Report
  • Reviewed in the United Kingdom on 20 February 2018
    I found the book very informative and practical with easy to navigate chapters. It is clearly written by authors with a wealth of experience and understanding and designed for everyday use for those involved IR reward and employee engagement (that’s most of us). I particularly enjoyed the communications and recognition chapters and will use the book as a useful reference tool for future project. I enjoyed the read immensely.
    4 people found this helpful
    Report
  • Reviewed in the United Kingdom on 4 February 2018
    Whilst the book says it is about Employee Engagement, it is much more than that.

    If you have ever wanted to have one book that opens a gateway to ideas and solution to HR problems then this is the book for you.

    It looks at ten really important HR aspects (these are the elements of the Bridge - its central theme), delivering a range of starting point solutions, dos, don'ts and also real-life examples of what others have done - that way you can borrow the ones you like to fit in with your own requirements.

    Written in an easy to follow style, absent of jargon, it with be a well dog-eared book in my collection within no time.

    I got an early advance copy of the book, so feel pretty happy to have read it before the launch date too.
    Customer image
    5.0 out of 5 stars
    A great read for everyone in business and in HR

    Reviewed in the United Kingdom on 4 February 2018
    Whilst the book says it is about Employee Engagement, it is much more than that.

    If you have ever wanted to have one book that opens a gateway to ideas and solution to HR problems then this is the book for you.

    It looks at ten really important HR aspects (these are the elements of the Bridge - its central theme), delivering a range of starting point solutions, dos, don'ts and also real-life examples of what others have done - that way you can borrow the ones you like to fit in with your own requirements.

    Written in an easy to follow style, absent of jargon, it with be a well dog-eared book in my collection within no time.

    I got an early advance copy of the book, so feel pretty happy to have read it before the launch date too.
    Images in this review
    Customer image
    4 people found this helpful
    Report
  • Reviewed in the United Kingdom on 13 January 2024
    This is my bible and turn to book for my work. I work in L&D and without this I wouldn’t be as successful as I have been fortunate to be.
  • Reviewed in the United Kingdom on 7 February 2018
    The world is changing - and so is business. Gone are the days of working for the same business your whole life. The best employees want something different from their business. They want to feel engaged. They to feel part of something.

    The Rebel Playbook provides the best (and most candid) overview of how businesses need to operate and what they need to do if they are going to truly engage with their people, keep them longer and get the most out of them. It is an easy to read book and something highly recommended if you want to make a difference to your employees and your business.
    3 people found this helpful
    Report
  • Reviewed in the United Kingdom on 17 April 2018
    I've been luck enough to spend much of my last 15 years working alongside some of the most successful founders of 'scale-ups' and this book absolutely reflects what great businesses like the ones I've seen do so well (even a few of our members quoted!). This books provides a great framework to approach the area for anyone looking to glean practicable ideas and even a blue print of how to transform their employees' experience.

    What really brings it to life are the anecdotal examples throughout. If you run a business or manage teams and want to explore best practice in employee engagement you should read this book!
    5 people found this helpful
    Report
  • Reviewed in the United Kingdom on 22 February 2018
    A mix of theory and real-life practical examples make Build it a must read for any HR professionals who are looking to push the boundaries and make the world a better place to work.

    Build it breaks down the 10 key components that are essential to creating an engaged workforce and explains how to utilise everyday business functions as useful tools for employee engagement. There are lots of great examples from a range of businesses (in size and industry sector) to illustrate how implementing small changes can have a huge impact on how your teams work and perform.

    I absolutely recommend reading this book if you're looking to build teams that are highly motivated, loyal, engaged and ultimately HAPPY to work for you.
    One person found this helpful
    Report

Top reviews from other countries

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  • Karim Melaouah
    1.0 out of 5 stars Useless list of empty cases
    Reviewed in Italy on 18 June 2019
    Please put your money somewhere else, get the new Springsteen album or a couple of good movies instead [like Boiler Room that is very interesting in terms of internal communication] but don’t buy this useless “book”
  • Ingo Kallenbach
    5.0 out of 5 stars Plausibler Ansatz mit praktikablen Unternehmensbeispielen
    Reviewed in Germany on 14 June 2021
    Die beiden Autoren Elliott und Corey schildern auf ca. 250 Seiten, wie Unternehmen das Engagement ihrer Mitarbeitenden verbessern können. Dazu haben sie über die vergangenen Jahre ein Modell entwickelt, das sie „The Engagement Bridge“ nennen. Es wird jedoch nicht wirklich klar, auf welcher Grundlage das Modell tatsächlich entstanden ist. Teils führen die beiden Autoren repräsentative Studien an, teils Ergebnisse aus zahlreichen Interviews und teils auch aufgrund eigener Erfahrungen.

    Das Modell, also die „Engagement Bridge“, besteht aus 10 Dimensionen, die hilfreich bei der Verbesserung des Mitarbeiterdenengagements sein sollen. Drei Dimensionen bilden dabei die Grundlagen, sogenannte Felsen (rocks), ohne die eine Brücke nicht stabil stehen würde: workspace, well-being und pay & benefits.

    Weitere Bausteine, die zur Stabilität beitragen, sind open & honest communication, purpose, mission & values, leadership, management, job design, learning und recognition.

    Zu jeder Dimension geben Elliott und Corey Hinweise, wie diese aufgebaut bzw. weiterentwickelt werden können. Das sind manchmal hilfreiche Modelle, die theoretisch in kurzer Form den Hintergrund erklären, oder auch Vorgehensweisen. Alles sehr pragmatisch und weitgehend auf das Wesentliche konzentriert.

    Zusätzlich führen die Autorinnen zu jeder Empfehlung auch Fallbeispiele an, die sie „plays“ (playbook) nennen. Bei den Fallbeispielen wird kurz die Hintergrundsituation dargestellt gefolgt von dem ganz konkreten Vorgehen der entsprechenden Firma. Das ist nicht nur ein wunderbarer Fundus an spannenden Unternehmensbeispielen, sondern bietet auch einen sehr guten Einblick, wie man die Empfehlungen konkret umsetzen kann.

    Die Empfehlungen sind in ihrem Rebellionsgrad (the rebel playbook) durchaus unterschiedlich, teils wirklich absolut progressiv, bspw. durch die Veröffentlichung nahezu aller Daten intern wie auch extern bei der Firma Buffer, bis hin zu „normalen“ Formaten wie „show and tell“ der Firma Wistia, bei dem es darum geht, in einer 30minütigen Session kreative Ideen in max. 5 Minuten Beiträgen zu teilen.

    Insofern wählen die Autoren hier einen anderen Ansatz - auch wenn der Titel ähnlich klingt - als den von Francesca Gino in ihrem ebenfalls erfolgreichen Buch „Rebel Talent“, die darin herausarbeitet, weshalb Rebellen so wichtig für den Erfolg von Unternehmen sind.

    Build it kann ich zusammenfassend absolut empfehlen für Menschen, denen das Engagement ihrer Mitarbeitenden am Herzen liegt. Ich halte das Playbook aber auch für Profis aus dem Personalbereich für interessant, denn sie finden hier genug Ideen und Umsetzungsmöglichkeiten, etwas Neues auszuprobieren.
    Es sollte darüberhinaus aufgrund der zahlreichen Anregungen relativ leicht fallen, ein entsprechendes Engagementprogramm aufzusetzen, das unternehmensweit zum Tragen kommen kann.
    Report
  • Patricia Contreras
    5.0 out of 5 stars ideas que inspiran y de aplicación inmediata
    Reviewed in Mexico on 11 August 2019
    podría asegurar que es de mis libros favoritos, en cada página encuentras ideas, experiencias y explicaciones de cómo incrementar y/o fortalecer él compromiso de tus colaboradores.
  • Lakshmi Thanuja
    5.0 out of 5 stars Book
    Reviewed in India on 23 June 2019
    Really Excellent book.
    Needy for businessman and decision makers
  • G. lederman
    5.0 out of 5 stars A World Class Book!
    Reviewed in the United States on 16 May 2018
    WOW… Glenn Elliott and Debra Corey have created a winner with this book. I read it… twice!

    A fantastic read for anyone looking to increase employee engagement, strengthen work culture, positively impact the customer experience and accelerate the business results that leaders care about most.

    The Engagement Bridge they write about is more than a consulting model. It is packed with practical ideas that businesses of any size can deploy.
    Elliott and Corey beautifully lay out the components of the Engagement Bridge with real life examples (plays) that will accelerate business outcomes when followed. I love how they clearly show the reader that following the methods will help generate the conditions that allow people to engage with their jobs and the organization – which will ultimately create a better place to work.

    In a world where employee engagement has become a ubiquitous term that is all too often freely tossed around by leaders, Elliott and Corey do a nice job providing a very accurate and useful definition all managers can learn from and apply.

    The research shared throughout will help any reader heighten awareness and, in some cases, concern for the lack of engagement at work and how expensive it really is. Fortunately, they also provide solutions to these issues as they take the reader on a journey through each of the 10 Engagement Bridge components. After reading about each component you can expect to walk away with several ideas you can put into practice immediately in your business.
    Enjoy!